We build active lifestyle brands.

What's an active lifestyle brand?

An active lifestyle brand offers more than just a product or service. You care about and empathize with your audience and you believe what you offer can honestly enhance, simplify, and bring joy to your customer's lives. Active lifestyle brands are more than businesses, you are interested in enhancing your audience's well-being, and vitality. In fact, your beliefs run so deep that they are reflected in your own brands culture. You encourage your employees and staff in the same way you support your customers. You support and promote a well-balanced and healthy lifestyle for your customer. Active lifestyle brands seek fuller lives for their customers.As an active lifestyle brand, you have unique challenges and struggles. Your audience is unique and they have higher expectations for the experience you deliver. They expect more from you, and the consequences are higher if you don't deliver. If they don't find that experience with your brand, they will find it elsewhere. We help active lifestyle brands create great user experiences that build brand loyalty and brand advocacy.

Our Team

Curtis Smith

Video Production

Curtis Smith

Video is a powerful storytelling tool and an essential medium to creating a successful business. Curtis has been an integral part in Tiger Creative's video production offerings. His attention to detail is unparalleled and his ability to communicate with our clients helps us tell the best stories. We're so thankful to have Curtis on our team.

Sarah Van Winkle

Graphic Designer

Sarah Van Winkle

Sarah is our incredibly talented designer. Her creative abilities are seemingly endless and she is always pushing the envelope and avoiding the temptation to follow the latest trends. She has been with Tiger Creative since the beginning and we wouldn't know what to do without her. She's been designing brands and graphics for 5 years and we're so excited to see where her talent and experience take her. There are no limits!

Kevin Balzer

Creative Director

Kevin Balzer

Kevin has been with us from the beginning. He is an integral part of Tiger Creative and we wouldn't be the company we are today without his amazing talent and investment. Usually people start out as professionals and move into teaching at the end of their careers. Kevin did just the opposite. He started his career as an incredible art teacher and now he practices what he taught.

Zachary Leighton

Principal Creative

Zachary Leighton

Zach is our principal creative and the founder of Tiger Creative. He is also our lead photographer and he has been telling his clients stories through that medium for almost 8 years. He started Tiger Creative around the idea that great storytelling builds strong brand experiences, with a desire to help lifestyle brands tell those great stories. To that end he has built a talented team around that idea.

What We Do

We tell stories that promote purpose for active lifestyle brands.

Great stories affect people on an emotional level. We believe great brands are built on a core purpose. Consumers connect with brands with a compelling purpose, they connect with brands that share the same values. Great storytelling can communicate your brand purpose and connect your audience with your brand. Tell great stories consistently enough and your audience just might advocate on your behalf.
Research
  • Brand Discovery
  • User Discovery
  • Market Research
  • Value Proposition
  • Strategic Review

Research is instrumental in creating a great brand. The information we gain during this stage will inform every decision made during strategy and execution. In order to tell great stories, you must first know your own identity as a brand. Once you know who you are, then you must know your audience and the best way to speak to that audience. Brand discovery helps us determine your core identity as a company. User Discovery gives us insight into your current audience and customer base, those who are already purchasing from you. Market Research helps us determine new areas and audiences for growth. Once we have all of this information we can build a strong and informed value proposition and strategic review. Research drives rapid growth and helps establish a strong place in the market.

Strategy
  • Brand Positioning
  • Information Architecture
  • Content Strategy
  • UX / UI
  • Messaging Guidelines

During the strategy stage we build a game plan for how your brand will be executed in the market place. Based on our research in stage 1 we can determine your company’s brand position in the marketplace. Brand positioning helps us determine your core differentiators, the things that set you apart from your competition. Information architecture gives us guidance for design so we can create and distribute content to your audience in a way that’s easiest for them to consume. Content strategy is a plan for what content you’ll use and how you’ll use it when communicating with your audience. User experience and user interface help us build great web experiences so your audience keeps coming back for more. The last piece of the strategy phase are the messaging guidelines. These will give a voice to your brand and a guide on how to speak effectively to your audience.

Execution
  • Brand Guidelines
  • Website Design
  • Website Development
  • Photography
  • Cinematography
  • Graphic Design
  • Print Collateral

Execution is the last piece of the puzzle. Execution is the stage that everyone sees. Execution often gets all the credit, but these pieces are only as effective as the research and strategy behind them. We build brand guidelines that will help you consistently represent your brand well. Website design, primarily informed by information architecture, content strategy, and UX/UI is crucial in a era when beautiful websites are expected. Website development driven by UX, supports the design and gives functionality. Photography, a specialty of Tiger Creative, can set your brand apart and tell a story unlike any other medium. We employ cinematography because video is incredibly strong in delivering a message quickly, beautifully, and efficiently. Graphic design is used to create beautiful marketing pieces attract and drive traffic and audience response. Lastly, we use print collateral are used to get your message to your audience in more traditional forms of marketing.

Let us help tell your story.

Want to work with us?

Want to work with the Tiger Creative team? We'd love to help you create a brand experience for your audience that increases brand advocacy.

Get in Touch