Amain Cycling is a highly competitive and talented cycling team based out of Chico, CA. We were tasked with creating imagery that showed off their new kits by Pactimo. We wanted the shoot to have a well lit studio feel to show off the kits well, but we didn't want to do the shoot in a studio. It still needed to be out on the road. This allowed us to capture the grit and sweat of an Amain Cycling training session. In order to get the up close imagery we were able to create, we built a trailer for the shoot that held both our photographer and his studio lights. Our photographer and driver had a radio for communication for speed throughout the shoot, and because the photographer was on the trailer, he was able to communicate with the Amain team by simply talking... loudly. Because we were able to ride alongside the team throughout the shoot, we were able to create a lot more images than if we had them ride past a stationary photographer.
Concept, Production, Execution