The Active Lifestyle Marketer: Ep. 010 with Jon & Chris Thornham from Flo Cycling

April 12, 2017 by Zach Leighton

The Active Lifestyle Marketer: Ep. 010 with Jon & Chris Thornham from Flo Cycling This week on The Active Lifestyle Marketer we talk with Jon and Chris Thornham, twin brothers, and co-founders of Flo Cycling. Jon and Chris have taken on the giants in the industry Zipp, Hed, and Enve and have created a direct […]

The Active Lifestyle Marketer: Ep. 09 with Seton Claggett from TriSports.com

April 1, 2017 by Zach Leighton

 The Active Lifestyle Marketer: Ep. 09 with Seton Claggett from TriSports.com This week on The Active Lifestyle Marketer we sit down with Seton Claggett, CEO of TriSports.com. Seton shares his expertise building one of the largest e-commerce shops in the Triathlon industry. He also shares the importance of building a business on values and purpose […]

The Active Lifestyle Marketer: Ep. 08 with Robin Pomeroy – Professional Triathlete

March 20, 2017 by Zach Leighton

The Active Lifestyle Marketer: Ep. 08 with Robin Pomeroy | Professional Triathlete This week on The Active Lifestyle Marketer we talk with Robin Pomeroy who is a professional triathlete going into her third season at the pro level. In this episode Robin shares what it takes to become a professional triathlete and how she is […]

Storytelling to Carry Your Brand Beliefs

March 18, 2017 by Zach Leighton

TAM Cycling Inc. A couple of weeks ago we had Nicola Cranmer on The Active Lifestyle Marketer. You can listen to the episode HERE. TAM Cycling Inc. is a non-profit women’s cycling organization with multiple cycling teams under the TAM Cycling umbrella. Most notably is Team Twenty20, a women’s pro cycling team with their eyes […]

The Active Lifestyle Marketer: Ep. 07 with Sabra Davison from Little Bellas

March 14, 2017 by Zach Leighton

The Active Lifestyle Marketer: Ep. 07 with Sabra Davison from Little Bellas This week on The Active Lifestyle Marketer we talk with Sabra Davison who is the Executive Director and Co-Founder of Little Bellas. Little Bellas is a non-profit organization that mentors little girls using the sport of cycling. The organization was founded with the […]

The Active Lifestyle Marketer: Ep. 06 with Heidi Myers from Rasputitsa

March 11, 2017 by Zach Leighton

The Active Lifestyle Marketer with Heidi Myers from Rasputitsa On this weeks episode of The Active Lifestyle Marketer we talk with Heidi Myers, Founder of the Rasputitsa Spring Classic. The Rasputitsa is a gravel road cycling race held every year in Vermont. This race is a passion project started by Heidi and her best friend […]

Archetypes in Storytelling and Belief-Based Marketing

February 22, 2017 by Zach Leighton

Mike Henderson from Hendo Design A couple of week’s ago we had Mike Henderson from Hendo Design on The Active Lifestyle Marketer. You can listen to the episode on iTunes or on our Blog.  Mike is an incredibly talented creative who has worked with some of the biggest names in and outside of the active […]

Great Brand Experience’s Start with Great Leadership

February 18, 2017 by Zach Leighton

How Jakroo is Creating an Incredible Brand Experience A couple of weeks ago we sat down with Michael Hernandez from Jakroo in our podcast The Active Lifestyle Marketer. You can listen to the episode on our BLOG or on iTunes. In our conversation with Michael, we talked about the importance of a great brand experience […]

The Active Lifestyle Marketer: Ep. 05 with Mark Gainey from Strava

February 16, 2017 by Zach Leighton

The Active Lifestyle Marketer with Mark Gainey from Strava On this week’s episode of The Active Lifestyle Marketer, we talk with Mark Gainey, CEO of Strava. Mark shares his insight and experience leading one of the most successful brands in the active lifestyle space. In this episode, Mark shares the story of the creation of […]

The Active Lifestyle Marketer: Episode 04 with Nicola Cranmer from TAM Cycling Inc.

February 10, 2017 by Zach Leighton

The Active Lifestyle Marketer: Episode 04 with Nicola Cranmer from TAM Cycling Inc. This week on The Active Lifestyle Marketer we talk with Nicola Cranmer who is the owner of TAM Cycling Inc. Nicola shares her insight building incredibly successful women’s cycling teams over the last 13 years. TAM’s Cycling teams have been successful on […]