Brand Transparency with Flo Cycling

May 18, 2017 by Zach Leighton

Brand Transparency with Flo Cycling To start, this episode of The Active Lifestyle Marketer was one of our longest episodes because Jon and Chris, co-founders of Flo Cycling, went into such great detail around their business. The episode was incredible. They were super generous with their insight and experience. The content that came out of […]

Purpose Driven Brands Like Rasputitsa Win

May 15, 2017 by Zach Leighton

Heidi Myers – Rasputitsa Gravel Race Rasputitsa in Russian means “muddy season.” The Rasputitsa Gravel Race is a gravel road race that takes place in April every year in Vermont and the race name is perfectly fitting as a descriptor for what participants can expect on race day. Everything about this gravel road race supports […]

strava and communal storytelling

Strava and Communal Storytelling

May 9, 2017 by Zach Leighton

Strava and Communal Storytelling with Mark Gainey We recently had Mark Gainey, CEO of Strava, on The Active Lifestyle Marketer and the content that came out of that episode was powerful. You can listen to the episode HERE. Mark is an incredibly talented entrepreneur and it was great having him on the show to share […]

The Active Lifestyle Marketer: Ep. 010 with Jon & Chris Thornham from Flo Cycling

April 12, 2017 by Zach Leighton

The Active Lifestyle Marketer: Ep. 010 with Jon & Chris Thornham from Flo Cycling This week on The Active Lifestyle Marketer we talk with Jon and Chris Thornham, twin brothers, and co-founders of Flo Cycling. Jon and Chris have taken on the giants in the industry Zipp, Hed, and Enve and have created a direct […]

The Active Lifestyle Marketer: Ep. 09 with Seton Claggett from TriSports.com

April 1, 2017 by Zach Leighton

 The Active Lifestyle Marketer: Ep. 09 with Seton Claggett from TriSports.com This week on The Active Lifestyle Marketer we sit down with Seton Claggett, CEO of TriSports.com. Seton shares his expertise building one of the largest e-commerce shops in the Triathlon industry. He also shares the importance of building a business on values and purpose […]

The Active Lifestyle Marketer: Ep. 08 with Robin Pomeroy – Professional Triathlete

March 20, 2017 by Zach Leighton

The Active Lifestyle Marketer: Ep. 08 with Robin Pomeroy | Professional Triathlete This week on The Active Lifestyle Marketer we talk with Robin Pomeroy who is a professional triathlete going into her third season at the pro level. In this episode Robin shares what it takes to become a professional triathlete and how she is […]

Storytelling to Carry Your Brand Beliefs

March 18, 2017 by Zach Leighton

TAM Cycling Inc. A couple of weeks ago we had Nicola Cranmer on The Active Lifestyle Marketer. You can listen to the episode HERE. TAM Cycling Inc. is a non-profit women’s cycling organization with multiple cycling teams under the TAM Cycling umbrella. Most notably is Team Twenty20, a women’s pro cycling team with their eyes […]

The Active Lifestyle Marketer: Ep. 07 with Sabra Davison from Little Bellas

March 14, 2017 by Zach Leighton

The Active Lifestyle Marketer: Ep. 07 with Sabra Davison from Little Bellas This week on The Active Lifestyle Marketer we talk with Sabra Davison who is the Executive Director and Co-Founder of Little Bellas. Little Bellas is a non-profit organization that mentors little girls using the sport of cycling. The organization was founded with the […]

The Active Lifestyle Marketer: Ep. 06 with Heidi Myers from Rasputitsa

March 11, 2017 by Zach Leighton

The Active Lifestyle Marketer with Heidi Myers from Rasputitsa On this weeks episode of The Active Lifestyle Marketer we talk with Heidi Myers, Founder of the Rasputitsa Spring Classic. The Rasputitsa is a gravel road cycling race held every year in Vermont. This race is a passion project started by Heidi and her best friend […]

Archetypes in Storytelling and Belief-Based Marketing

February 22, 2017 by Zach Leighton

Mike Henderson from Hendo Design A couple of week’s ago we had Mike Henderson from Hendo Design on The Active Lifestyle Marketer. You can listen to the episode on iTunes or on our Blog.  Mike is an incredibly talented creative who has worked with some of the biggest names in and outside of the active […]