TrainerRoad: Value-Based Marketing with Emotionally Engaging Storytelling

February 13, 2018 by Zach Leighton

TrainerRoad: Value-Based Marketing with Emotionally Engaging Storytelling On the 14th Episode of the Active Lifestyle Marketer, we interviewed Nate Pearson, CEO and Co-founder of TrainerRoad. A successful entrepreneur and passionate cyclist, Nate shares how the idea of TrainerRoad came about and talks strategy and tactics behind the company’s rapid growth. This article expands on the […]

Total Body Fitness and Experiential Brand Strategy

July 18, 2017 by Zach Leighton

Total Body Fitness and Experiential Brand Strategy We recently interviewed Bill Driskill, CEO and Co-Founder of Total Body Fitness, on The Active Lifestyle Marketer and today we wanted to follow up on that conversation and expand on some of the things we discussed in episode 12. Before we get started though, for those that didn’t […]

Storytelling to Carry Your Brand Beliefs

March 18, 2017 by Zach Leighton

TAM Cycling Inc. A couple of weeks ago we had Nicola Cranmer on The Active Lifestyle Marketer. You can listen to the episode HERE. TAM Cycling Inc. is a non-profit women’s cycling organization with multiple cycling teams under the TAM Cycling umbrella. Most notably is Team Twenty20, a women’s pro cycling team with their eyes […]

Archetypes in Storytelling and Belief-Based Marketing

February 22, 2017 by Zach Leighton

Mike Henderson from Hendo Design A couple of week’s ago we had Mike Henderson from Hendo Design on The Active Lifestyle Marketer. You can listen to the episode on iTunes or on our Blog.  Mike is an incredibly talented creative who has worked with some of the biggest names in and outside of the active […]

Great Brand Experience’s Start with Great Leadership

February 18, 2017 by Zach Leighton

How Jakroo is Creating an Incredible Brand Experience A couple of weeks ago we sat down with Michael Hernandez from Jakroo in our podcast The Active Lifestyle Marketer. You can listen to the episode on our BLOG or on iTunes. In our conversation with Michael, we talked about the importance of a great brand experience […]

Experience, Narrative, and Knowing Your Audience

January 24, 2017 by Zach Leighton

Experience, Narrative, and Knowing Your Audience with Steve Hemphill from Sierra at Tahoe A couple of weeks ago we had Steve Hemphill on our podcast, The Active Lifestyle Marketer. If you haven’t listened to the episode, we would highly recommend checking out what Steve had to say. He shared so much value in the episode […]