Great brand experiences start with great stories. #inspireoutside

We create brand-advocacy in the noisy outdoor lifestyle space through purpose-driven storytelling. We exist to inspire outside.

Active Lifestyle
Travel & Leisure
Sport & Fitness
Health & Nutrition

We work with purpose-driven active lifestyle brands.

Creating brand advocacy in the noisy active lifestyle industry is difficult. Consumers connect with purpose-driven brands. Brands cannot emphasize purpose without great storytelling. We are a creative agency for active lifestyle brands and we tell stories that help communicate and drive brand beliefs.


As a creative agency for active lifestyle brands and agencies, we build brands, we design websites, but most importantly we create emotionally engaging visual storytelling content. Storytelling is our specialty, and as a full service creative agency we can help tell your story in the following areas. 


Brand Discovery
User Discovery
Value Proposition
Brand Positioning
Brand Guidelines
Messaging Guidelines


Information Architecture
Web Development
Web Design


Documentary & Commercial Cinematography

 Lifestyle & Sports Photography
Documentary & Fitness Photography
Archetype Development

Graphic Design



The Active Lifestyle Marketer is a resource geared towards helping active lifestyle brand executives grow the reach, engagement, and effectiveness of their marketing in an ever changing digital landscape. Each episode features an interview with an active lifestyle brand or agency executive, so you can get a glimpse into the strategies, struggles, challenges, and successes of running active lifestyle brands. We're serious about helping brands and agencies engage with consumers and this podcast is designed for that purpose.

Brought to you by:


Hosted by: Zachary Leighton

Zach Portrait

Recent Work


"We had an incredible experience working with Tiger Creative. Their team met with us on multiple occasions to really get to know our organization, our needs, and to understand our mission. They put together an extremely comprehensive re-branding package, with options and ideas that we felt truly communicated our purpose. They were extremely responsive to questions and delivered a fantastic new look and website in record time. We can't recommend them enough! Every organization that wants to stay relevant and effective needs to have Tiger Creative on their side!"

  • Julie Benson | Director of Marketing - Gun Owners of California

"The Tiger Creative team were a pleasure and joy to work with and their professionalism was evident throughout the production process. I felt like we were always on the same page creatively. They were able to take our vision for the campaign and manifest that vision beautifully in the final work. Working with Tiger Creative was a collaborative effort where both parties pursued one vision from start to finish. I would highly recommend Tiger Creative for anyone looking to take their brand image to the next level."

  • Steve Hemphill | Director of Marketing - Sierra at Tahoe Resort

Our Team & Purpose

We are creatives and strategists, but most importantly we are storytellers.
We believe that story and imagery combined can be an incredibly powerful tool.
We believe that a life spent active and outdoors is a healthy way to live physically, emotionally, and spiritually.
We believe that a community of creatives will always create better work than any one individual.
We believe that brands with a true purpose at their core will always win.
What would we be as a brand if we didn't have a purpose of our own?


News & Insights

Purpose Driven Brands Like Rasputitsa Win

May 15, 2017

Heidi Myers – Rasputitsa Gravel Race Rasputitsa in Russian means “muddy season.” The Rasputitsa Gravel Race is a gravel road race that takes place in April every year in Vermont […]

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strava and communal storytelling

Strava and Communal Storytelling

May 9, 2017

Strava and Communal Storytelling with Mark Gainey We recently had Mark Gainey, CEO of Strava, on The Active Lifestyle Marketer and the content that came out of that episode was […]

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Storytelling to Carry Your Brand Beliefs

March 18, 2017

TAM Cycling Inc. A couple of weeks ago we had Nicola Cranmer on The Active Lifestyle Marketer. You can listen to the episode HERE. TAM Cycling Inc. is a non-profit […]

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