This week on The Active Lifestyle Marketer we talk with Mike Henderson, creative director and founder of Hendo Design. Mike shares his experience working with some of the biggest names in the active lifestyle industry, including Wieden + Kennedy and REI, and how that experience is directing and informing his new endeavours with Hendo Design. Mike shares his philosophy and thought process creating stories and how he has used archtypes to craft successful story campaigns.

Mike took creative lead on the second year of REI’s incredibly successful campaign #optoutside. Mike shares a ton of incredible insight in this episode. Enjoy!