The Active Lifestyle Marketer: Ep. 010 with Jon & Chris Thornham from Flo Cycling

This week on The Active Lifestyle Marketer we talk with Jon and Chris Thornham, twin brothers, and co-founders of Flo Cycling. Jon and Chris have taken on the giants in the industry Zipp, Hed, and Enve and have created a direct to consumer carbon fiber wheel company. They are quickly becoming disruptors in the industry and it was fun to sit down and hear their story. We often talk about the importance of building active lifestyle brands on deep purpose and values, and Flo Cycling is doing an incredible job driving their brand by their core beliefs. It was fun to hear their story, a story of transparency and honesty. Enjoy!