This week on The Active Lifestyle Marketer we talk with Steve Hemphill, the Director of Marketing and Sales at Sierra at Tahoe Resort. Steve shares his insight and experience competing in a region where his company is surrounded by giants in the ski and snowboard resort industry. We talk about the importance of differentiating your offerings and creating a unique voice in your messaging. These are things that Sierra at Tahoe has done an incredible job building so we can’t wait to share Steve’s insight and thought process behind his approach. If you would like to learn more or have any questions for Steve Hemphill, he can be reached on Twitter and Instagram @stevehemp. Thanks for listening!