This week on The Active Lifestyle Marketer we talk with Michael Hernandez from Jakroo. He gives his insight and experience as the Director of Sales as he shares how Jakroo has flipped the traditional sales model on its head in the custom sports apparel industry. We talk about the importance of the customer experience in creating brand advocacy and Michael shares how Jakroo has built web traffic to 60% from organic search.

If you would like to learn more about Jakroo or just have questions for Michael, he was kind enough to share their contact information. Michael can be reached at and you can learn more about Jakroo at Enjoy!