It seems a little pretentious to say, "we have purpose, OR, we have something deeper that drives us," doesn't it? We'll be the first to admit, it's difficult and uncomfortable to communicate a deeper meaning behind what you sell. It's feel weird at first. At the end of the day, you're selling something and that word "sell" has centuries of bad connotations and perceptions.
Even though it's uncomfortable, we truly believe it's necessary for brands to have a core purpose. You have to have values consumers can share and support, and it's not enough to have values. Those values must to be communicated. The good news is that uncomfortable feeling goes away as you consistently communicate your purpose.
At Tiger Creative, we truly believe great creative, art, design and imagery can move humanity forward when combined with story. This is not a new concept. We stole that exact phrasing from Will Smith. Who knows who he stole it from, but the point is that these tools are powerful.
So, how does this relate to us as an agency? We believe in what we do so much we've created a 501c3 non-profit creative agency called Reliant Creative, and it's dedicated to helping Christian non-profit organizations grow through digital media, engagement, and storytelling. At Tiger Creative we donate 10% of all profit to Reliant Creative.
Your investment in Tiger Creative is a significant investment in marketing and storytelling for non-profit organizations who are globally fighting for orphans, widows, slaves, and the poor. It's an investment in organizations sharing the love of Jesus home and abroad, across cultures, societies, and political parties. Your investment in Tiger Creative makes a difference.