The Active Lifestyle Marketer: Ep. 016 with Blair Clark from Canyon Bicycles

October 20, 2017 by Zach Leighton

This week on The Active Lifestyle Marketer we talk with Blair Clark, President of Canyon Bicycles, as he shares his experience bringing Canyon Bicycles, one of the most successful bike brands in Europe, to the United States market.

The Active Lifestyle Marketer: Ep. 014 with Nate Pearson from TrainerRoad

June 30, 2017 by Zach Leighton

The Active Lifestyle Marketer: Ep. 14 with Nate Pearson from TrainerRoad This week on The Active Lifestyle Marketer we talk with Nate Pearson, CEO and Co-Founder of TrainerRoad. In this episode, Nate shares how TrainerRoad has grown from an idea into a successful 55 person company using inbound techniques, and great storytelling. He also shares […]

Brand Transparency with Flo Cycling

May 18, 2017 by Zach Leighton

Brand Transparency with Flo Cycling To start, this episode of The Active Lifestyle Marketer was one of our longest episodes because Jon and Chris, co-founders of Flo Cycling, went into such great detail around their business. The episode was incredible. They were super generous with their insight and experience. The content that came out of […]

Purpose Driven Brands Like Rasputitsa Win

May 15, 2017 by Zach Leighton

Heidi Myers – Rasputitsa Gravel Race Rasputitsa in Russian means “muddy season.” The Rasputitsa Gravel Race is a gravel road race that takes place in April every year in Vermont and the race name is perfectly fitting as a descriptor for what participants can expect on race day. Everything about this gravel road race supports […]

strava and communal storytelling

Strava and Communal Storytelling

May 9, 2017 by Zach Leighton

Strava and Communal Storytelling with Mark Gainey We recently had Mark Gainey, CEO of Strava, on The Active Lifestyle Marketer and the content that came out of that episode was powerful. You can listen to the episode HERE. Mark is an incredibly talented entrepreneur and it was great having him on the show to share […]

The Active Lifestyle Marketer: Ep. 010 with Jon & Chris Thornham from Flo Cycling

April 12, 2017 by Zach Leighton

The Active Lifestyle Marketer: Ep. 010 with Jon & Chris Thornham from Flo Cycling This week on The Active Lifestyle Marketer we talk with Jon and Chris Thornham, twin brothers, and co-founders of Flo Cycling. Jon and Chris have taken on the giants in the industry Zipp, Hed, and Enve and have created a direct […]

Storytelling to Carry Your Brand Beliefs

March 18, 2017 by Zach Leighton

TAM Cycling Inc. A couple of weeks ago we had Nicola Cranmer on The Active Lifestyle Marketer. You can listen to the episode HERE. TAM Cycling Inc. is a non-profit women’s cycling organization with multiple cycling teams under the TAM Cycling umbrella. Most notably is Team Twenty20, a women’s pro cycling team with their eyes […]