The Active Lifestyle Marketer: Ep. 019 with Mark Fisher from Fisher Creative

April 13, 2018 by Zach Leighton

On this weeks episode of The Active Lifestyle Marketer we speak with Mark Fisher. Mark is the founder, lead photographer, and director at Fisher Creative. Fisher Creative specializes in outdoor lifestyle storytelling, and in this episode Mark shares his expertise and insight into how he thinks about and goes about telling great stories for outdoor […]

TrainerRoad: Value-Based Marketing with Emotionally Engaging Storytelling

February 13, 2018 by Zach Leighton

TrainerRoad: Value-Based Marketing with Emotionally Engaging Storytelling On the 14th Episode of the Active Lifestyle Marketer, we interviewed Nate Pearson, CEO and Co-founder of TrainerRoad. A successful entrepreneur and passionate cyclist, Nate shares how the idea of TrainerRoad came about and talks strategy and tactics behind the company’s rapid growth. This article expands on the […]

The Active Lifestyle Marketer: Ep. 014 with Nate Pearson from TrainerRoad

June 30, 2017 by Zach Leighton

The Active Lifestyle Marketer: Ep. 14 with Nate Pearson from TrainerRoad This week on The Active Lifestyle Marketer we talk with Nate Pearson, CEO and Co-Founder of TrainerRoad. In this episode, Nate shares how TrainerRoad has grown from an idea into a successful 55 person company using inbound techniques, and great storytelling. He also shares […]

The Active Lifestyle Marketer: Ep. 013 with David Field, CEO of Salming Running North America

June 19, 2017 by Zach Leighton

The Active Lifestyle Marketer: Ep. 013 with David Field, CEO of Salming Running North America This week on The Active Lifestyle Marketer we talk with David Field, CEO of Salming Running North America. David shares a ton of great insight and experience leading a successful running show company in a highly competitive market.  In this […]

The Active Lifestyle Marketer: Ep. 011 with Kate Davis from RD Kate Sports Nutrition

June 7, 2017 by Zach Leighton

The Active Lifestyle Marketer: Ep. 011 with Kate Davis from RD Kate Sports Nutrition This week on The Active Lifestyle Marketer we talk with Kate Davis who is a registered dietitian specializing in sports nutrition. In this episode Kate shares her experience and insight building a sports nutrition brand while finding balance between work and […]

The Active Lifestyle Marketer: Ep. 07 with Sabra Davison from Little Bellas

March 14, 2017 by Zach Leighton

The Active Lifestyle Marketer: Ep. 07 with Sabra Davison from Little Bellas This week on The Active Lifestyle Marketer we talk with Sabra Davison who is the Executive Director and Co-Founder of Little Bellas. Little Bellas is a non-profit organization that mentors little girls using the sport of cycling. The organization was founded with the […]

Archetypes in Storytelling and Belief-Based Marketing

February 22, 2017 by Zach Leighton

Mike Henderson from Hendo Design A couple of week’s ago we had Mike Henderson from Hendo Design on The Active Lifestyle Marketer. You can listen to the episode on iTunes or on our Blog.  Mike is an incredibly talented creative who has worked with some of the biggest names in and outside of the active […]